After 7 years under Mavin Records, owned by Don Jazzy, Tiwa Savage has exited the label to join Universal Music Group, one of the world’s leading music groups responsible for a couple of International acts who include Drake, Shawn Mendez and Taylor Swift among others.
Under the deal penned yesterday, 39-year old Tiwa Savage will make music with UMG, executive-produced by Efe Ogbeni of Regime Music Societe and Vannessa Amadi-Ogbonna. Tiwa will also access UMG’s infrastructure and distribution tools. In essence, her future music will be released to a wider international audience through UMG’s operations in 60 countries across the globe.
“We are looking forward to partnering with Tiwa and her team to help her music reach new audiences around the world,” said Adam Granite, UMG’s Executive VP Market Development. “As one of Africa’s most successful, influential and dynamic singer-songwriters, Tiwa has truly global ambitions and UMG is committed to help her in achieving them.”
At the presser announcing the deal, Tiwa Savage was optimistic of greater things in this new chapter of her life. “My biggest goal is to make Africa proud. I’m so excited for this moment, and I’m thankful to (UMG CEO) Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career, and I’m more ready than I have ever been.”
Tiwa Savage was born in Ikeja, the capital of Lagos State and her family relocated to London when she was 11 years old. Tiwa Savage has grown through a musical foundation and it is no wonder she lent her vocals to George Michael when she was 16 and Mary J. Blige, Chaka Khan, Blu Cantrell, Emma Bunton, Kelly Clarkson, Andrea Bocelli, and Ms. Dynamite, among others.
UMG is not new to Africa as it currently operates in West and East Africa where they have signed some of the continents fast-rising artistes like Tekno and DJ Arafat. UMG also have a deal with Boomplay, one of Africa’s top music streaming platforms with an estimated 5.6 million active users each single day.