For two days from May 27th to 28th 2019, media practitioners, Civil Society Organizations (CSOs), media activists, digital media practitioners et al across the globe converged in Germany at the World Conference Center in Bonn for the Global Media Forum, organized by Deutsche Welle (DW), Germany’s public international broadcaster.
Faced with the question of how the media, politics, civil society, culture, science and business can interact in the age of ‘shifting powers’, the Global Media Forum 2019 was to explore the impact of shifting power structures on the international media landscape and evaluate opportunities and challenges arising from digitalization.
A delegation from Uganda comprised NTV Uganda’s Josephine Kalungi, Uganda Broadcasting Corporation’s Maurice Mugisha, Next Media’s Joe Kigozi, DW’s Ugandan Correspondent Abass,
“I was invited by the organizers (DW) as a speaker on the last day at the last panel (May 28th at 1715hrs), probably the most important discussion of the forum,” said Michael when contacted about his trip. “A one-hour session discussed Media Viability during this clicks era. I basically highlighted to 2500 participants the success story of NBS being at the helm of media in Jinja for 16 years and still counting,” he added.
On the panel led by DW Akademie’s Carsten von Nahmen to discuss “More than money! Media viability in the era of clicks”, Micheal was a panelist together with Dr. Ann Hollifield a Professor of Media Management and Economics at the University of Georgia, Marina Vashakmadze a Strategy Advisor for Georgia-based Ajara TV, and Friederike Kärcher the Head of the Division for Media, Culture, Creative Industries, and Sport at the Germany Federal Ministry for Economic Cooperation and Development (BMZ)
Michael Muwanguzi, @muwanguzimike: “When people work for a media house, they become part of it. The money we get is from the community. We give them the opportunity to express themselves. That’s what also creates a connection. It’s their voice.” #dw_gmf pic.twitter.com/eWQHcSyNAR
— DW Akademie (@dw_akademie) May 28, 2019
Michael Muwanguzi, a Makerere University Kampala (MUK) Mass Communication graduate, is the NBS Group Station Manager directly managing 89.4 NBS FM and 89 Smart FM. With over 15 years of working experience in radio management, production, presentation, research and community outreach, Michael has mentored community reporters for DW Akademie and CEMCOD, stressing the value of local languages for audience development, which partly explains why he made it as a speaker at the forum.
Michael left for Germany last weekend in time for the forum opening on Monday and is likely to be back in the country on 9th June 2019.