Global Paints maker AkzoNobel, also parent company of Sadolin Paints has this afternoon opened their newest color center in Jinja. The center, located on Main Street, consolidates the firm’s bid to expand market reach and consolidate its position on the Ugandan market.
Located on Main Street, next to the Bata Shop, the Jinja Color Center will be operated through a franchise arrangement by Goswami Dharam, a local construction mogul, and will offer experiential shopping for both retail and wholesale customers with the ability to shop for customized colors of decorative, automotive, and coatings paints among other Sadolin products.
“The concept of the color centers aims to extend Sadolin products to customers through experiential shopping and to give local entrepreneurs the opportunity to expand their business frontiers by being part of the Sadolin chain while tapping into our rich expertise,” said Deon Nieuwoudt, AkzoNobel’s Commercial Director for Eastern Africa. “The Jinja Color Centre will provide exceptional shopping for Ugandans and ably service the fast-growing eastern Uganda real estate market,” he added.
In her remarks at the same function as Guest of Honor, Jinja Municipality’s Deputy Mayor, Ms. Asiimwe Mbabazi applauded AkzoNobel and encouraged the Jinja townsmen to use Sadolin Paints to beautify their premises as the town prepares to transition to a city. She also lobbied Sadolin Paints to employ some of the Jinja residents as a direct move to ease on the youth unemployment burden.
“This establishment signals growth and expansion in both the paint and construction industry. This investment by Sadolin will encourage local entrepreneurs to expand but also challenge them to now sell and distribute at a competitive standard,” she said.
The Jinja Color Center brings the total number of opened centers to 8 after Kasese, Najjanankumbi, Industrial Area, Ntinda and Church House in Kampala alongside two more in Gulu and Fort Portal. The Jinja Color Center will ease access to Sadolin Paints and Products and also be a solution to need for custom colors.